How Google's Gphone and Apple's iPhone could change the cell industry

The Gphone is coming; how Google could rewrite the rules | last100

It is interesting to consider how the creative entry by two companies from different industries might complete change the landscape in the cellular world. The cellular industry has become entrenched and lives off the (still) growing popularity of mobile phones, while they greedily try to create other outsized revenue streams.

If Apple can focus attention of the device and the elegance of the interface offered, we might see an improvement in phones that make it actually easy and intuitive to do the things they can do. Most cell phones now are painful to use for anything beyond basic functionality. But Apple has shown little interest in lower prices.

If Google can provide a phone completely or partially supported by ad revenue, we might begin to see improvement in price competition. Also, Google has a history of rolling features in for free and making their money from volume. Maybe this can help move the industry away from vendor lock-in and high prices.